If you are SEO professional, webmaster or a Drupal developer, you should always have a web tool to improve search engine optimization (SEO). In fact, this should be planned when choosing CMS, because a wrong CMS choice will be depriving you of having tools that will improve SEO optimization, it would be very unfortunate to realize this once the website is finalized.
One of the first steps you should take when you start your Drupal site is to integrate a collection of SEO modules that can help you get a higher ranking. Within the 4 of the best modules we have:
Pathauto is the fourth most popular Drupal module. Currently, 50% of the sites in Drupal have this module. Pathauto allows you to break with the normal Drupal URL scheme and start assigning semantic URLs to your content, for which "tokens" are used that dynamically configure the URLs in a legible manner for your pages. Given that instead of a default Drupal route like /node/1, you can have a path like /category/module-pathauto.
Your site will definitely need the XML Sitemap. This module makes things easier for search engines to index and track the website. XML Sitemap automatically generates an updated sitemap that meets the specifications of sitemaps.org.
XML Sitemap will periodically and automatically send site maps to the search engines, making sure they have all the latest information. A site map represents a significant advantage to your SEO since it gives you the opportunity to describe your search engine structure to a search engine according to your terms.
Drupal does not support editable meta tag fields, which means a perfect opportunity for metatag module to comes into action, making available a range of useful possibilities. Metatag allows you to control the meta tags, including the page title, description, and keywords. You can set meta tags for users, nodes, taxonomy terms and views. Search engines will use this information to obtain information about website content, however, you must be very careful with this because you can receive a penalty if the meta tags contain duplicate or useless information.
It should be noted that the meta tags also provide users with options to set predetermined meta tags for the entire site, which encompasses complete or individual pages.
The Redirect module allows you to redirect one page to another. Which makes this module very handy, for example, imagine a situation in which you make a change to an article, which also means changing the context of the URL. The point is that this URL is already classified in the search engines, this means that if a user clicks on the classified URL, it will be sent to a link that is no longer available. With this module, we can not only avoid the aforementioned and have the desired redirections but also avoid dead links and possible 404 errors.
Drupal is an amazing CMS for search engine optimization, but using the correct SEO modules is what will lead you to success. By Preventing duplicate content, including meta tags and keywords in your content, while using friendly URLs and an updated site map, your website will grow rapidly and have a better rank in the search engine rankings.