We demystify some misconceptions about e-commerce services

E-commerce has become a necessity rather than an option. The pandemic accelerated the trend toward online shopping, and today, consumers expect to be able to shop from the comfort of their home, 24/7.

However, there are still misconceptions about e-commerce that hold back many entrepreneurs and business leaders from making the leap into the digital world. In this article, we will demystify these ideas and highlight the advantages of investing in the development of a professional e-commerce website.

Myths about e-commerce services that we explain below

• Myth 1: E-commerce is only for large companies

Fake. E-commerce is an opportunity for companies of all sizes. In fact, small and medium-sized businesses (SMEs) can benefit even more from e-commerce, as it allows them to reach a broader audience and compete with larger companies on a level playing field.

“In a world increasingly dominated by e-commerce, online sales are not exactly negotiable. Customers want to buy their favorite products without leaving the comfort of their couches, and not meeting that need can immediately put you at a disadvantage. E-commerce brings many benefits”, they noted in an article on the BigCommerce portal.

• Myth 2: E-commerce website development is expensive and complicated

While the initial investment may vary, there are scalable and affordable eCommerce solutions for businesses of all budgets. Additionally, hiring an outsourcing software development company specialized in e-commerce can help you save time, money, and resources in the long term.

• Myth 3: I don't have the technical skills to run an eCommerce website

You don't have to be a tech expert to be successful in e-commerce. Modern e-commerce platforms are easy to use and intuitive, and there are outsourcing companies that can help you with the management and maintenance of your website.

• Myth 4: A basic e-commerce site is enough

"Fake. Our research shows that the majority of B2B companies are treating e-commerce as a full-service channel and are investing accordingly,” the McKinsey firm explained in a report.

They added: “More than 80 percent say they hold their e-commerce channel to the same or higher standard as other channels and that it offers the same or better levels of excellence in product and service availability, pricing, performance guarantees, shipping and delivery, and personalized recommendations”.

• Myth 5: Once you created the e-commerce website, you can forget about it

“E-commerce is not static or stable, but fluid and flexible. You need to keep up to date with the latest trends, technologies and customer demands, and adapt strategies, products and processes accordingly. It is necessary to measure and analyze performance, and identify and implement changes that can improve results”, they explained in a LinkedIn article.

Why invest in an outsourcing software development company for e-commerce?

Outsourcing software development companies specializing in e-commerce have the experience, technology and resources necessary to help you create a successful e-commerce website. They can help you with:

• Selecting the right e-commerce platform.
• Design and development of your e-commerce website.
• Integration with payment gateways and shipping systems.
• Marketing and promotion of your e-commerce website.
• Analysis and monitoring of your performance.

By partnering with a trusted outsourcing software development company, you can ensure that your eCommerce website is designed and developed professionally, securely, and cost-effectively.

E-commerce offers a tremendous opportunity for businesses of all sizes to grow and prosper. If you're ready to take the leap into the digital world, don't let misconceptions stop you.

Do you need eCommerce development services for your next project? At Rootstack, we have +14 years of experience supporting companies in their digital transformation. Contact us.

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