AI applications in mobile applications: trends and best practices

Trends in the tech world are not long-lasting; they can be at the height of popularity one day and completely obsolete the next (does anyone remember virtual reality glasses?). But this will not be the case with artificial intelligence, which has arrived to change the way work is done in any industry, including mobile applications.

Having chatbots capable of handling complaints or tools that interact with the user to deliver a better experience has become necessary in a world that advances at a rapid pace. Our artificial intelligence experts created a list of best practices when hiring a development agency to handle these implementations.

Best practices for a mobile app development project with AI

It's not just about opening an artificial intelligence tool and starting to work; there are steps that must be followed to ensure the project will be successful:

Clearly define the AI use case

Before “plugging” AI into the app just because it's trendy, identify which business problem it is solving. Improving retention? Personalizing the offer? Automating customer service? Proposing a smoother mobile app user interface? When the use case is well defined, development aligns and the value becomes evident.

Prioritize data, quality, and ethics

AI models depend on data. Make sure the data used is high-quality, representative, and handled with privacy standards. Also consider ethical aspects: bias, transparency, explainability. This approach will minimize reputational and regulatory risks.

Choose the right technological architecture

To ensure the app is scalable and competitive, evaluate options such as on-device processing, hybrid cloud/device models, AI SDK integration, and frameworks compatible with mobile platforms (iOS, Android). Performance, download size, battery consumption, and connectivity all need attention.

Design a mobile app user interface that leverages AI

AI should “facilitate” the experience, not complicate it. Therefore, the interface should:

• Be intuitive and consistent with user behavior.
• Display suggestions or intelligent actions when appropriate.
• Give users control and visibility over the AI (e.g., input requests, preferences, privacy).
• Align with UX and accessibility standards.

Measure results and optimize constantly

Launching the app is not the end: measure metrics such as retention, session duration, conversion, user satisfaction, and AI response speed. A/B tests, continuous feedback, and iterative improvements will help the app grow and remain relevant.

Choose a development partner that understands both mobile and AI

Finally, for executives looking to outsource development, it is crucial to choose an agency that not only has experience in mobile apps but also understands AI challenges: model integration, performance optimization, hybrid architecture, data security, scalability. This ensures the investment translates into results and not into a “factory of apps.”

Are there artificial intelligence trends for mobile applications?

Knowing the steps for a correct implementation, it is worth reviewing what is trending at the moment of writing this article, to have an idea of how you can use artificial intelligence to your advantage.

Probably the most popular trend is using AI for personalization. With AI, content, offers, or flows within the app can be adapted based on the user's historical behavior, usage patterns, or current context. This improves the mobile app user interface by giving the sensation that “the app understands me.”

Although we are focused on mobile apps, it is important to highlight that technological evolution raises the question of whether the best option is a native app, a web app, or an optimized mobile website. AI functionalities may tip the balance toward more sophisticated apps, but the analysis should consider cost, target audience, platform, maintenance, and access strategy. For your company, it is wise to evaluate which scenario is most suitable before committing to heavy mobile app development.

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