Why use robotic process automation?

Modern companies are facing a serious problem: due to their high production and the speed of today's world, they are overwhelmed with daily tasks and processes that put their collaborators in trouble, without being able to attend to all of them properly. There is a solution for this: robotic process automation.

In CIO they define it as follows “RPA is a technology application, governed by business logic and structured inputs, aimed at automating business processes. With RPA tools, a business can set up software or a "robot" to capture and interpret applications to process a transaction, manipulate data, generate responses, and communicate with other digital systems. RPA scenarios range from something as simple as generating an automated response to an email to deploying thousands of bots, each programmed to automate jobs in an ERP system.”

Benefits of robotic process automation

An RPA tool will bring great benefits to your company, as long as you apply it with the correct technological partner, who guides your team and trains your staff to get the most out of it, like these below:

Finance

Having robotic process automation in the accounting and finance department can help staff get more accurate data, including in these tasks: Procure Pay, Record to Report, Cash Quote, and Customer Service.

In Kofax they explain a scenario that can be improved with RPA “when a client calls your company for help, what tools do members of the accounting team have at their disposal? In traditional arrangements, a service representative may need to spend several minutes logging into different systems and manually retrieving a customer's information. Finding the answers a caller needs can be time-consuming, and logging new data into a variety of systems can increase call times even further.”

Shared services

Modern businesses are moving away from conventional and what they consider old processes, such as separating workflows by departments. Today, many companies share services across departments, such as IT, human resources, and finance. Shared services operate within the software so a robot can make the job easier for all staff by making information available.

Data management

As Kofax explains, “Mundane tasks like data validation (checking that data is within expected parameters) and data cleansing (removing invalid input) are easy to “teach” RPA systems. At the same time, RPA helps with data ingestion. Optical character recognition-enabled tools can reliably classify documents into the correct repositories or transfer information from documents to recording software.”

Human Resources

Although in the survey carried out by the Process Excellence Network, 29% of the respondents identified human resources as a "target area for the implementation of RPA" this figure has increased over the years, being a robotic automation solution processes essential for proper personnel management.

Common applications include: Unifying employee data sets across disparate HR computer systems, tracking and updating employee records more accurately, optimizing the onboarding process for new employees, and information technology.

Marketing

From sending an automated email to potential customers to building entire campaigns to announce a new product or service, an RPA tool is essential for the marketing and sales department.

As explained in Kafax “with an improved vision of sales data through RPA unification, marketing equipment can create more complete customer profiles. That data could lead to the development of marketing programs that are more effective in persuading the target audience.”

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