The best way to have a successful website: using a CMS

Having an online presence is essential for a company’s image and reputation. In today’s digital age, if a company isn’t on the internet, it practically doesn’t exist for the user. As a business, we cannot fall behind in the face of the constant digital changes we are living through. It is crucial to implement unique systems that serve as new channels of communication, sales, and operational profit for the company, helping us stand out from the competition with innovative tools adapted to the business function and objective.

What is a CMS?

A CMS (Content Management System) is a platform designed to manage web content in a way that keeps the site updated without requiring advanced technological knowledge and without affecting the final functionality or design of the page. A content manager allows changes to be made easily through an administrative menu, accessed by a user and password assigned by the main administrator. 

In this menu, you will find content categorized by type and published status, where you can create, edit, or delete content depending on the permissions granted. It is accessible for non-technical users, as it is specifically designed to facilitate effective content management without the need to handle code.

Why Should I Use a CMS?

There are several advantages to implementing a CMS for your website:

• Speed: CMS development is faster compared to custom development, as CMS platforms can leverage existing modules and functions, achieving a quick, effective, and personalized development process.
• Simplicity: The administrative panel is simple for the user, allowing easy content addition. Each section of the site can be managed from the panel, with content updated in real-time.
• Security: Security is managed through passwords, with the administrator controlling user access and permissions. Each user can be assigned a role, restricting the functions they can perform, which further secures your site.
• Updates: A CMS allows you to keep your website up to date with just one click. You can upload information for a limited time and unpublish it as needed. For example, if you have an annual Mother's Day campaign, you can promote the publication for a defined period and then unpublish it until the following year. All publications will be stored on the site with the status assigned by the user.

How Can I Have a Successful Website?

At Rootstack, we highly recommend using a CMS due to the multiple benefits it offers and the ease of making custom changes when needed. Our expert team holds over 5 certifications in site construction and development in Drupal, currently the most widely used CMS and considered the most comprehensive.

We believe that the key to success in websites lies in the platform on which it is developed, as this influences the final result of each tool. There are currently many CMS options, each suitable for different types of projects and companies. Clients usually look for a tool that is manageable and saves significant resources by eliminating the need to hire a company for manual site updates whenever necessary.

Today, it’s rare to find websites that aren’t developed using a CMS. With a site built in Drupal, you can develop unique features and implement targeted content, while allowing for the expected growth of your site by adding new elements over time. The benefit of this type of framework is the ease of making changes as needed without having to migrate the site to change functionalities or add new elements. Someone with the necessary experience could efficiently access the code and make changes to your website.

Drupal is ideal for high complexity projects that require scalability and stability. With a CMS, you can manage all your information, update content, create new pages, edit dates through internal company users, and track the history of each change.

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