The load time limit should not exceed 4 seconds

June 18, 2021


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![enter image description here](https://cms.rootstack.comhttps://cms.rootstack.com/sites/default/files/blog/img/traffic.jpg) The performance of each website is a decisive element to users, since according to studies 57% of users leave a site after 3 seconds. [Source](http://blog.smartbear.com/web-performance/the-cost-of-poor-web-performance-infographic/"Source") Users today have become impatient, the importance of charging times are high as a first contact with our company, the first impression you have with the website will be critical. The quality of the site does not only depend on the design and functionality but how long it takes to load each element of the site. If a user accesses the website through a mobile device the odds of leaving a site when not loading fast are high it is important that before developing web or mobile solutions take into account the design since more elements between images, videos or dynamic elements will take longer to load **1 second page load delay results in:** - **7% drop in conversion rate** - **11% prop in page views** - **16 drop in customer satisfaction** [Source](http://blog.smartbear.com/web-monitoring/cost-of-your-website-and-mobile-apps-poor-performance-in-2015/"Source") Apart from quality content, attractive titles and interesting images will have to meet optimal speed standards. You can monitor from time to time to verify that your site has an impeccable load time. **Among the tips to make your website faster are:** - Implement cache system - Compress JS and CSS files - Use file expiration headers to avoid duplicate downloads - Optimize queries in the database (Avoid requesting fields, texts and unnecessary information) - Load libraries only when they are required When we talk about the performance of a web or mobile solutions it should be considered as a critical element in the loyalty and expected reach of our customers or potential users. A website without traffic does not meet its objective of inform and provide a personalized tool for users, if it has a slow load time its traffic will be very low which will cause you to lose resources and business opportunities on user-client conversion.