The development of APIs is currently something quite common for any company due to the number of applications and software they use for their daily processes. This is achieved with tools such as MuleSoft and also with programming languages
Marketing automation is the process of automating your marketing strategies through a single platform that takes care of repetitive, yet important tasks regarding your current marketing plan.
The market for e-commerce platforms is wide and has options for whatever a company might be looking for: open-source, beginner-friendly, scalable, etc.