Within the web development of a company we must consider the optimal use of each section of the site based on what the user generally seeks: security, speed and confidence. The more authentic features your site has, the more traffic it will handle. Not only is it about having multiple functionalities available to our users if we do not fulfill the correct strategy based on the user experience we want to give.
The user experience corresponds to the experience of a person about a product, system or service based on the functionality, easy to use and efficiency of in this case, a website. We must provide our users with a good experience so that they can quickly find what they are looking for, take time to navigate the other sections and look for the majority of what our company offers, generating a good personal perception and transmit a good image of the company to potential users.
It is known that half of Internet users do not wait more than 10 seconds to load a website when they browse the web. (ConsumerLab - Ericsson). A site loaded with information with many videos and images helps the site to load slow. Optimal web development should be done together with other environments, seeking to avoid affecting the user in the general search of the services of the company taking into account that the majority of users access the websites through a mobile device.
To improve the user experience on your website you should consider having:
Attractive and customizable design
Quick pictures and videos
Taking into account the positive impact that our site may have based our strategy on the points mentioned above we will be able to investigate behavior patterns of our users once our website has been launched, to verify the correct use and loading times of each section of our site.