What is an AMP? Do I need it in my company?

Many companies focus their resources and goals on improving the user experience by building long-term relationships through smart tools. This time, we will talk about Google’s latest innovation: AMP.

What is AMP, What is it For, and How Does it Help My Company?

What is it?

Accelerated Mobile Pages (AMP) is a Google open-source initiative designed to improve website loading speed on mobile devices. If your site consists of multiple news articles, blogs, images, videos, or other dynamic content, this solution is perfect for your company. AMP offers a light and simplified version of each site, preventing users from leaving due to slow page load times, complex designs, or overloaded content. It ensures users don’t wait more than 4 seconds for an ad image to load before accessing selected news or videos.

Many companies have already implemented this initiative, including The Washington Post, The New York Times, BBC, and BuzzFeed, among others.

What is it for?

Today, more than 3 billion people worldwide use the Internet, and 80% of them access it through mobile devices (Smart Insights). This is a significant statistic that cannot be ignored. To convince you further of the benefits of AMP, here are some of its advantages:

• Improves performance
• Optimizes loading times
• Enhances user experience
• Automates content
• End-user focused
• High-performance sites
• Improves mobile SEO positioning
• Increases site traffic
• It is open source

How does it help my business?

Although the AMP project is relatively new, it has already been successfully implemented, and it shows promising growth potential. The goal of this initiative is to reduce loading times by implementing AMP during site development, resulting in almost immediate loading on mobile devices, which boosts website traffic.

This also leads to excellent SEO positioning, as achieving minimal load times helps your site appear at the top of organic search results on mobile devices.

At Rootstack, we focus on the design, development, and implementation of quality web and mobile projects to help our clients become more efficient and set a benchmark in their industry.

Need personalized advice? Contact us.

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