What's new in Odoo 18: From roadmap to action — Accounting AI, loyalty, and mobile productivity

With each new release, Odoo raises the bar for comprehensive ERP solutions. But Odoo 18 marks a true turning point: it blends practical AI, full mobility, and built-in loyalty tools, making it the perfect ally for businesses looking to digitize without complications.

Rootstack and Odoo have formed a solid partnership to offer advanced business management solutions. With a focus on digital transformation, this collaboration enables companies to optimize their operations and boost efficiency.

In this blog, we’ll go over the standout features that are already impacting the daily operations of thousands of businesses.

Odoo: an ERP with modules focused on business benefits

New to Odoo? Then it’s worth doing a quick review of the main services it can offer a business (if you’re already using it, feel free to skip ahead—we won’t be offended).

Main Odoo Modules:

• Management: Includes services for accounting, consolidation, expenses, dashboard handling, recruitment, and electronic signatures.
• Sales: Services for POS creation and management, subscriptions, CRM, e-commerce, sales, and rentals.
• Operations: This module offers inventory management, project tracking, timesheet creation, maintenance, helpdesk, and more.
• Support: A module with marketing services, website management, event handling, marketing automation, documentation, among others.

What’s New in Odoo 18

1. Accounting AI: Automation that truly works

Artificial intelligence applied to accounting is no longer futuristic. In Odoo 18:

• Invoices are automatically categorized.
• Journal entries are suggested based on historical patterns.
• Bank reconciliations are faster and more accurate.

Fewer errors, more efficiency, and less time spent on repetitive tasks.

2. Integrated Customer Loyalty

Loyalty no longer depends on multiple tools. With Odoo 18, you can:

• Create points and rewards programs from the Sales or POS module.
• Manage memberships and personalized benefits.
• Automate follow-up emails and campaigns based on purchasing behavior.

All of this is directly connected to CRM and Email Marketing, making customer conversion and retention easier.

3. Mobile Productivity: ERP in your pocket

With a renewed experience in the Odoo mobile app:

• You can send quotes, approve expenses, or assign tasks from anywhere.
• Scan products, sign contracts, and check-in to projects—all from your smartphone.
• Smart notifications alert you only to what’s important.

Ideal for hybrid teams, fieldwork, or mobile sales.

4. Improved UX: More intuitive than ever

The new interface brings visual enhancements, simplified forms, and better access to frequent actions.

Additionally:

• Modules like Helpdesk, Inventory, and Marketing have been redesigned for easier navigation.
• Performance on mass operations has been optimized, reducing load times.

Odoo 18 is not just a technical update—it's a real-world answer to the needs of modern businesses. AI applied to real tasks, loyalty integrated into the core of the business, and mobility as a productivity driver make it one of the most complete ERPs on the market today.

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