It is essential that companies not only have a website but also a mobile application. At least 52% of the world's population already accesses the Internet through their cell phone, according to Hootsuite statistics, so it is vital that every company makes an app available to its customers and users to be able to easily access its contents and products. A mobile application is a software designed for devices such as cell phones and tablets, which offers a set of services and functionalities that can be of a different nature.