The eCommerce Day is an eCommerce Institute initiative that has been carried out since 2008 in different countries of the region in conjunction with its local chapters and aims to promote an area where companies in the Internet business world can exchange experiences and solutions , also creating a collaboration channel for those interested in actively entering and taking advantage of the benefits of the Digital Economy. This year Rootstack joins this great initiative. Having the participation of our People Manager Juan Daniel Florez as a speaker on the topic of DIGITAL CHALLENGE COMMERCE III => OMNICHANNEL INNOVATION, at 12:15 p.m. Where he will be discussing multichannel capabilities and the challenges to achieve a positive shopping experience for the different points of contact and sale, and the new assets of Retail eCommerce to be developed by companies and entrepreneurs to reach new markets.