During the last years of professional experience, I have realized that electronic commerce is essential for the growth of any organization. In the latter case, in with which I was closely involved (Rootnet CRM), I learned that e-Commerce is not only a trend, but it is the differentiating factor between competitors. Drupal Commerce is one of the most preferred options in the market, especially for its flexibility and security.
On their official page they offer the following definition "Drupal Commerce powers eCommerce innovation through every stage of growth. At its core it is lean and mean, enforcing strict development standards and leveraging the greatest features of Drupal for maximum flexibility.
eCommerce platforms are often developed with an application mindset, highlighting what you can do with them out of the box. Drupal Commerce was developed with a framework first mindset, focusing on what you can build with it. The Commerce Core project was designed to enable teams to adapt to change and scale with ease".
Starting in the world of e-Commerce is a great experience, because the success of it is not only to create a virtual store and manage products and services, but it has other tasks that directly affect their development, marketing, security, the interface, user interaction, among others. The success of your e-Commerce store depends on its store concept and the platform on which it will developed.
1. A platform that will grow with your business
Drupal Commerce allows you to build a basic foundation of e-Commerce, which has great potential for scalability to grow in parallel to your site. It is the best option to venture into the world of e-Commerce, as the beginning of an online store project, there are limitations such as budget, time and resources.
2. Open source and Free
Drupal is an open source platform and licence free, which reduces development costs drastically. No need to use resources for licenses or memberships and those resources can be redirected on investment for marketing or other purposes.
3. You are not alone!
Drupal has a large community of people who are willing to help with your problems. It is one of the best open source communities, which provides a competitive advantage over other e-Commerce platforms.
4. Self-managing, scalable and easy to use
Just do the demo and corroborate this benefit. Drupal Commerce Demo
5. The new social trend
It is one of the most important tools for any e-commerce website. Social media is a great platform to showcase your products and brands efficiently, reaching its target audience. Integration with social networking accounts is a simple process and can share your content and products.
6. The best in security
Drupal sites are the safest on the Internet. Even the site whitehouse.org is built on Drupal. At the time of identifying an attack on the Drupal platform, the community confronts it immediately, even before damage occurs.
7. E-commerce mobile
More than 50% of online customers, make purchases through a mobile device. Therefore, by neglecting such potential customers, not to have a responsive site, you may consider to also lose half of your sales.
Drupal Commerce allows you to create an impressive store right away. The construction of the right brand is based on having the right tools. Drupal is a fantastic management system content that helps you build not only the perfect place, but also provides tools to help you market your products and services more efficiently. Content marketing, social media promotions, sales, etc., can be performed with the help of Drupal Commerce. It is the complete package development and commercialization which is needed for the success of your online store.