E-commerce has come to stay, being one of the technological advances that has impacted the market. At the business level, it is essential to have a store capable of meeting safety and quality standards for the online sale of products. The user will be able to take all the time that he wants in the search of a product, to see the specifications, images of multiple angles, to select brands, sizes, colors before buying, avoiding to have to move to a place, to wait that what likes this in stock and comply with the regular shop hours.
An e-commerce site works as an optimal tool without depending on the size of the company or type of industry. It consists of the purchase and sale of products or services that manages an inventory along with the possibility of receiving payments online in multiple platforms. According to eMarketer In 2016, total e Commerce retail sales (not including travel, restaurant and event ticket sales) across the globe will reach $1.915 trillion (£1.51 trillion), accounting for 8.7% of total retail spending worldwide.
As a great opportunity in the market allows to have products available 24 hours a day and with access from anywhere in the world. Easily a user could create an account inside the online store, fill in their information and quietly buy what they want. As a strategy we could have related articles on each product to attract new sales.
But, what benefits does an eCommerce website bring to your company?
New sales channel
As you will start to realize as you being to read deeper into this article, there are different types of softwares for different types of ecommerce businesses. Meaning the one you choose, will depend on what type of ecommerce you’re planning to implement.
B2B or Business to Business is the most popular kind of ecommerce (with 80% of the total electronic market being represented by this category) and it’s based on the electronic commerce between companies or businesses.
B2C or Business to Customer comes right after B2B as the most popular ecommerce type and it’s based on the direct commerce between the business (or companies) and the costumer.
B2E or Business to Employee focuses more on the relationship between the company and its workforce and it’s based on the idea of automatizing corporate affairs related to the employees
C2C or Customer to Customer is simply based around the commerce than happens between customers or consumers.
We can conclude that an e-commerce development will help you increase your sales, gain new customers, and increase the trust of your existing customers at a low investment cost, saving space and staff. It will have direct contact without intermediaries on the products or services that your company handles to a smaller investment improving the traffic and positioning of your company.
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