How the development of an e-commerce solves the low sales of your business

April 30, 2024

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e-commerce development


In critical moments of low sales and a worrying financial situation, companies have found in e-commerce an effective option to boost the sales of their traditional businesses. Faced with challenges such as geographical limitation, growing competition and the need to adapt to changing consumer preferences, the development of e-commerce emerges as a key strategy to revitalize commercial viability.


By expanding their online presence, these companies can reach new markets, improve accessibility for customers and reduce operating costs, all helping to boost sales and ensure financial sustainability in difficult times.


That is precisely the central theme of our article, explaining how the development of an e-commerce can help you improve the status of your business, boosting sales and expanding your presence in the market.


e-commerce development


First of all, analyze the possible causes of the decline in sales

Your business may have done very well for many years following a traditional model, but as the market evolves and new technologies are born, your business growth may feel stagnant. A brick-and-mortar business may be restricted by its geographic location, limiting its ability to reach potential customers outside its local area. Additionally, increasingly fierce competition in the market can make it difficult for a traditional business to stand out from the crowd and attract new customers.


When a business reaches the Internet, it is as if it reached a new universe: there are no geographical or time limitations, since your brand and your products can be permanently available to whoever wants to buy them.


How can the development of an e-commerce help you with the low sales of your business?

  • Greater opportunities to sell

The development of an e-commerce opens the doors to a world of opportunities. By taking your business online, you can overcome geographic limitations and reach a global audience. This significantly expands your potential customer base and gives you the opportunity to expand beyond your physical location. Additionally, a well-designed e-commerce can improve the visibility of your online business, helping you stand out in a saturated market and attract the attention of new customers.


“For many retailers, the growth of e-commerce can expand the reach of their brands and positively impact their bottom line. But retailers that have been slow to adopt the online marketplace are the ones facing the biggest challenges”, they added in a BigCommerce article.


e-commerce development


  • More channels for potential customers to access your product

Another factor contributing to low sales may be lack of accessibility. Modern consumers value convenience and ease of purchasing, and expect to be able to access the products and services they want anytime, anywhere. A business that operates exclusively in a physical environment may be losing potential customers who prefer to shop online for its convenience and flexibility.


  • Faster and easier shopping

By developing an e-commerce, you can offer your customers a more convenient and accessible shopping experience. A well-designed, easy-to-use website allows customers to browse your product catalog, make purchases, and complete transactions anytime, anywhere with Internet access. This not only improves the customer experience, but can also boost sales by making it easier for customers to make impulse and repeat purchases.


“An optimized and easy-to-use website is essential to attracting and retaining customers. If your website is difficult to navigate, slow, or lacks essential information, it can contribute to a decrease in sales”, they emphasized in a Medium article.


  • You can reach more countries with your brand

In addition to addressing geographic limitations and improving accessibility, e-commerce development can also help reduce operating costs and increase efficiency. Running a brick-and-mortar business comes with a number of expenses, such as space rental, maintenance costs, and staff. These costs can be significant and can negatively affect the profitability of a business, especially if sales are low.


  • Take advantage of online testimonials to strengthen reputation

“Getting good product reviews on your site and other platforms can do wonders for your business. Consumers do not trust brands, but they trust the experience that other people have of a brand or product. “Positive reviews can be as effective as hearing directly from people you know in real life”, they highlighted in an article published in Forbes.


e-commerce development


The development of an e-commerce offers an effective solution to address low sales in a traditional business. By expanding your online presence, you can overcome geographic limitations, improve accessibility for customers, and reduce operating costs. Additionally, a well-designed e-commerce can help differentiate your business in a competitive market and attract new customers. In an increasingly digitalized world, harnessing the power of e-commerce can be the key to revitalizing your business and reaching a new level of success.


Do you need a development team to work on your next e-commerce development? At Rootstack, we have +14 years of experience supporting companies in their digital transformation. Contact us.


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