How to find an expert product strategist?

In this article, we explore the keys to identifying and hiring the ideal professional to take your product to the next level.

In an increasingly competitive market, having a solid product strategy is the difference between success and failure. Companies that successfully position innovative and profitable products don't do so by chance: behind every decision is an expert product strategist. But how do you find the right one for your business? 

What does a product strategist do?

A product strategist is the architect of a product's vision and direction. Their role goes beyond simple management: they are responsible for analyzing the market, defining the value proposition, coordinating with development and marketing teams, and ensuring that the product meets customer needs and business objectives.

According to a McKinsey & Company report, companies that implement an effective product strategy see a 20% increase in revenue and greater customer loyalty. This reinforces the importance of having an experienced professional in the field.

Key Characteristics of a Good Product Strategist

Finding the right expert requires knowing what to look for. These are some of the essential competencies:

1. Strategic and Results-Oriented Mindset

A good product strategist doesn't just follow trends; they analyze, interpret, and use them to develop a clear product vision. They must be able to connect business strategy with user needs.

2. Market Research Experience

A product strategy expert must be proficient in market analysis tools, such as surveys, focus groups, and consumer behavior metrics. According to a Harvard Business Review study, companies that make data-driven decisions are 85% more likely to outperform their competitors.

3. Communication and Leadership Skills

Product strategists work with diverse teams: design, development, marketing, and sales. Their ability to align everyone around a common vision is critical to the product's success.

4. Mastery of Agile Methodologies

Today, agile methodology is the standard in product management. Frameworks such as Scrum and Kanban allow for rapid iteration and response to market needs. A skilled strategist must understand and apply these methodologies.

5. Ability to innovate and solve problems

The market is constantly changing, and a successful product strategist must be able to adapt, identify new opportunities, and creatively overcome challenges.

Where and How to Find the Ideal Product Strategist

Now that you know what to look for, the next question is: Where to find them?

1. Specialized Platforms

Sites like LinkedIn, AngelList, and Product School are ideal for searching for professionals with product strategy experience. You can evaluate their profiles, recommendations, and previous experience.

2. Specialized Consulting Firms

Many agencies offer product strategy services with highly trained professionals. Working with a consulting firm guarantees access to talent with proven experience and proven methodologies.

3. Industry Communities and Events

Attending product management conferences, webinars, and meetups is an excellent way to connect with experienced strategists and learn about their work approaches.

4. References and Networking

Nothing beats a good recommendation. Consulting with colleagues or seeking references within the industry can help you find the ideal expert for your company.

A successful product depends not only on a great idea, but also on impeccable execution. Having an expert product strategist is key to maximizing your business's potential, standing out from the competition, and ensuring sustainable growth.

If you're looking for an experienced product strategist, at Rootstack we have a team of specialists ready to help you develop an effective strategy aligned with your business objectives. Contact us and take your product to the next level!

We recommend you on video