The answer lies in its ability to connect companies with their users in a direct, personalized, and continuous way, in an environment that is already an integral part of the daily lives of millions of people
BI solutions (e.g. Jaspersoft) to be used must be intuitive and easy to handle so that the end-user can give them the value they are looking for without depending on the IT department.
Fintech and Insurtech are part of this technological revolution, which I know today as a novel topic but has been going on for many years since its beginning.