Types of software for media and entertainment companies

In 2007, Netflix revolutionized the entertainment industry by moving from a mail-order DVD model to a cloud-based streaming platform. This shift not only transformed the way we consume content, but also demonstrated the power of software to redefine an entire industry.

Today, software development for media and entertainment companies is a strategic necessity for companies looking to innovate, improve user experience, and maximize revenue.

From streaming platforms to data analytics systems, technology solutions enable media companies to optimize the creation, distribution, and monetization of their content.

The purpose of this blog is to explore the key types of software that are driving the evolution of the industry.

Types of software for media and entertainment companies 

1. Streaming platforms

Streaming platforms allow users to access audio and video content in real time without downloading. Companies like Netflix and Spotify have demonstrated the potential of this type of software, which is based on advanced technologies such as adaptive streaming, CDN (Content Delivery Network), and AI-based recommendation engines.

“One of the main advantages of streaming technology over traditional formats is flexibility. Audiences can decide when, where, and on what devices they want to watch movies or listen to their favorite music. Furthermore, streaming platforms offer a much wider selection of content than their offline counterparts”, they noted in a report by Statista.

2. Video-on-Demand (VOD) Applications 

Video-on-Demand (VOD) applications allow users to access multimedia content on demand. These solutions require robust cloud storage systems, integration with various payment methods, and support for multiple devices.

According to data provided by Markets & Markets, the Video-on-Demand market was valued at $146.6 billion in 2023 and is projected to reach $270 billion by 2028.

In addition to the applications this technology may have in the entertainment sector, it is also increasingly being adopted by educational institutions, as it facilitates access to educational resources, making it much more flexible for activities such as conferences or for sharing training materials.

3. Digital Asset Management (DAM) Systems 

Media companies manage large volumes of digital content, from videos and audios to images and documents. A DAM system facilitates the organization, indexing, and retrieval of these assets, improving efficiency in content production and distribution.

4. Software for social media platforms 

Social media has transformed the way we consume and share content. Software development for media and entertainment companies in this area includes tools for user management, content moderation, integration with other platforms, and real-time data analysis.

5. Content Management Systems (CMS) 

CMSs allow businesses to efficiently manage and distribute content. Solutions like WordPress or Drupal are widely used, but media companies often require custom software with specific features, such as integrations with advertising systems and advanced editing tools.

6. Monetization applications 

The monetization model is crucial to the sustainability of media and entertainment companies. Software development in this area includes applications for programmatic advertising, subscriptions, micropayments, and donation systems.

7. Interactive games 

Interactive games offer an immersive experience to users and are an excellent monetization opportunity. Technologies such as augmented reality (AR) and virtual reality (VR) are revolutionizing this sector, enabling the creation of unique and engaging experiences.

“One of the most significant advancements in 2025 is the development of more advanced virtual reality hardware. Headsets are now lighter, more comfortable, and equipped with higher-resolution displays, offering a more realistic and immersive gaming experience. Companies like Meta, Sony, and HTC have launched next-generation headsets with 8K resolution, wider fields of view, and improved motion tracking,” they noted in an article in Industry Wired.

8. OTT (Over-the-Top) Platforms 

OTT platforms allow the distribution of multimedia content over the internet without the need for traditional cable TV providers. These solutions require a robust infrastructure, integrations with subscription services, and AI-based recommendation algorithms.

9. Data analytics software 

Data analytics plays a fundamental role in decision-making within the media and entertainment sector. software developmentin this area allows companies to collect information about user behavior, measure content performance, and optimize distribution and monetization strategies.

10. Digital Rights Management (DRM) Systems 

Digital content is vulnerable to piracy and unauthorized use. DRM systems ensure copyright protection through encryption, authentication, and access control technologies.

11. Event Management Applications 

The entertainment sector also requires solutions for organizing live events. These applications enable ticket sales, live streaming, attendee management, and real-time audience interaction. 

The software development for media and entertainment companies encompasses a wide range of solutions designed to improve content creation, distribution, and monetization.

From streaming platforms to data analytics applications, each tool plays a crucial role in optimizing industry operations.

By investing in custom software, companies can improve the user experience, increase revenue, and stay competitive in an ever-evolving market.

Do you need an entertainment software development team? At Rootstack, we have over 15 years of experience supporting companies in their digital transformation. Contact us!

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