Marketing Specialist
Job Description
At Rootstack, we are looking for a Marketing Specialist with more than 2 years of experience in digital marketing, SEO, SEM, growth marketing, product marketing, or demand generation. The ideal candidate will have experience creating and optimizing organic and paid acquisition strategies, managing Google Ads campaigns, analyzing website performance, and developing go-to-market initiatives for SaaS and B2B technology products.
Required Skills
- 2+ years of experience in Digital Marketing, SEO, SEM, Growth Marketing, Product Marketing, or Demand Generation.
- Proven experience managing and optimizing Google Ads campaigns.
- Experience using Google Analytics 4 to monitor performance and identify actionable insights.
- Hands-on experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
- Strong knowledge of on-page and off-page SEO strategies.
- Experience conducting keyword research and competitor analysis.
- Experience creating and executing demand generation campaigns across organic, paid, and email marketing channels.
- Experience developing and implementing go-to-market strategies.
- Experience marketing SaaS, software, artificial intelligence, or B2B technology products.
- Strong understanding of PPC, conversion rate optimization, landing page optimization, conversion funnels, and website analytics.
- Experience using marketing automation and CRM platforms such as HubSpot, Marketo, or similar tools.
- Experience working with WordPress or other content management systems.
- English: B1 or higher.
Key Responsibilities
Start your professional career with us
At Rootstack, we are focused on creating the technologies of the present and the future that help our clients elevate their digital presence. With a work culture focused on success, we put our employees first and we will focus on your growth within the company, always motivating you to achieve greatness.