CMS

All companies want an optimal and functional website, right? Well, that a website works properly and meets the needs of its users is the direct responsibility of a CMS. We refer to a Content Management System, a platform from which you can create, edit and produce any type of digital content.

“Any basic web content management solution helps you upload or write content, format it, add titles and images, and do a number of things behind the scenes like SEO,” explains the Sitecore portal.

Whichever CMS you choose for your company, be it licensed or open-source, the important thing is that it is flexible and versatile so that your marketing team can work with it. All this will have a positive impact on the SEO or positioning of the web page in search engines, which will also translate into greater reach and more clients.

Keys when choosing a CMS

• Make sure content management is easy. That is, you can create, edit and publish text material, images and video without any inconvenience. This is essential so that your team quickly adapts to the use of the CMS.
• If it is a CMS that automatically adapts to the device, much better. It is important that the website and the CMS adapt correctly to desktops, laptops, cell phones, and tablets.
• The ability of the CMS to integrate with other applications is essential so that you can connect this platform with other tools such as CRM and ERP.
• According to the needs of your business, you can evaluate if you need a basic and preconfigured CMS, or a more free and flexible one to adjust it to the requirements you have.
• If your goal is to reach audiences from various countries and languages, then check if the CMS you are going to implement has multilanguage support.
• Scalability is another aspect that is worth evaluating, because if your business is growing, the CMS must be able to grow as well while adapting to changes without problems.