The only way your company can make itself known, generate leads, increase its sales and grow its client portfolio is with Marketing, with a good advertising strategy and a team of experts focused on the growth of the company., define Marketing as "the act or business of promoting and selling products or services, including market research and advertising." This is a somewhat cold definition of what marketing is, but adequate.


In the real world, when we talk about marketing we refer to all the processes that are carried out within a company to attract an audience (customers, users, etc.) and direct them to the service or product that this company offers with a high-quality message and power of conviction Advertising always aspires to offer valuable content and has long-term goals, always with the aim of strengthening the company's brand and increasing sales levels.


Types of marketing


Marketing is divided into several types, all essential for your company. We briefly explain each one:


Internet marketing


In the middle of the digital age, it is logical to have an internet presence. A web page suitable for the services or products you offer is almost a necessary step. This creates a place where your customers or users can easily access to learn more about your company.




Essential to raise the levels of visits to your website. SEO stands for Search Engine Optimization, which translates as Search Engine Optimization. Marketers use it to attract people doing searches that imply they are interested in learning about a particular industry.




Companies use this resource to write about the services or products they offer in an ingenious way, connecting with current trends and offering valuable content to internet users, who can become potential customers or leads.


Social networks


Companies can use Facebook, Instagram, Twitter, LinkedIn, and similar social networks to create impressions on their audience over time.


In this video, you can learn more about marketing and all the processes to make your company known and raise your sales.

What are the best free tools for email marketing?

Email marketing has become one of the main allies of companies worldwide to publicize their products or services and also to always remain present in the minds of their customers and users.


We give you a list of the best three tools for email marketing completely free


1. HubSpot Email Marketing


HubSpot, probably best known for its marketing automation platform, recently released a free email marketing tool that can meet many of a small business's transactional email needs.


This handy tool allows you to send offer emails to potential customers, post-purchase thank you emails, or simply promote current campaigns—the free version of HubSpot Email Marketing can do just that.




According to experts, this is one of the most useful free tools for email marketing today. With Sender you can create newsletters without having knowledge of HTML since it has templates of your choice, according to what you need, and you can customize them with images, text, and videos.




Sendinblue is a marketing communication platform that includes email marketing tools and additional features such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue's email design features make it easy to create an attractive email. Plus, all of these templates are responsive and you can preview your results to make sure your design looks the way you want on any screen format.

What is marketing automation?

On the official Salesforce page, they offer a very detailed definition of what marketing automation is, saying "it is the technology that manages marketing processes and multifunctional campaigns, through multiple channels, automatically."


They go on to explain "With marketing automation, businesses can target customers with automated messages across email, web, social media, and text. Messages are sent automatically, according to sets of instructions called workflows. Workflows can be defined using templates, customized from scratch, or modified mid-campaign to achieve better results."


Marketing automation has great benefits for marketing and sales departments since with it you can launch several campaigns simultaneously and without worrying about doing it manually. When automation is used effectively to handle repetitive tasks, employees are free to address higher-order problems and human error is reduced.


It is necessary for companies (small, medium, and large) to move their marketing processes to automation, this will help generate leads quickly and effectively, in addition to contributing to the measurement of engagement with email campaigns. Good marketing automation systems are designed to scale your business.

What problem do marketing automation platforms solve?

Eliminate low-quality leads


“A marketing automation platform can help weed out low-quality leads in a number of ways. In the first place, the most suitable prospects for the company are selected from the outset, that is, those who are most interested in their business”, they explained in an article in Digital Doughnut.


Help keep customers


Just as these marketing automation platforms allow you to get better quality leads, they also help maintain existing customers, nurturing them in a timely manner. Improve the relationship with customers, sending them the right content at the right time.


Solve the low brand presence


By automating the emails, for example, you will be able to manage several templates with the identity of the brand, which will reinforce the image of your product and the company.