The entertainment industry has undergone a radical transformation in recent decades. From the era of analog cinema and television to the explosion of streaming and cloud gaming, content consumption has evolved significantly.
User preferences have changed with digitalization, demanding personalized, accessible, and high-quality content across multiple devices.
Technology has been the driving force behind this evolution, enabling the digitalization of content production, distribution, and consumption. Artificial intelligence (AI), virtual reality (VR), blockchain, and 5G networks have opened up new opportunities for creating immersive experiences, monetizing content, and improving consumer engagement.
This document offers a detailed overview of the major technological advances that have impacted the entertainment industry, the challenges facing companies in the sector, and strategies for leveraging digital transformation.
It is aimed at business leaders and decision-makers seeking to adapt their business models to emerging trends and improve their market competitiveness.