Artificial Intelligence in 2024: Business uses of this technology to increase productivity

January 03, 2024

Tags: Technologies

artificial intelligence


2024 arrives and with it a new year to advance in technological issues and their union with companies and industries for the benefit of productivity and personnel. Artificial intelligence is probably the best option for this.


Defined as an “imitation” of human thought and reasoning, artificial intelligence was positioned in 2023 as the most used among the general public, going from being something for experts to being present in people's daily lives.


Tools like ChatGPT revolutionized the way we interact with technology, functioning as a virtual assistant capable of helping in any aspect, even with various business-level tasks.



artificial intelligence


Artificial intelligence trends for companies in 2024


In an article published by Emprendedores magazine, they commented on the results of a study where the use of artificial intelligence by companies was investigated, finding that 70% of the business body of the companies surveyed are using ChatGPT to help in their daily tasks.


“Be that as it may, the truth is that Artificial Intelligence and all the technologies that under its umbrella—machine learning, deep learning, generative AI, artificial vision, etc.—are going to have an increasingly greater presence within companies.” they explained in the study.


artificial intelligence


In addition to helping with the organization of data or a quick text, for example, artificial intelligence has business uses that should be highlighted, among them the most important are:


  • Automated decision making: AI algorithms for decision support and automation are likely to continue advancing, helping executives make data-driven decisions.
  • Predictive analytics: AI-powered predictive analytics will become more sophisticated, helping businesses anticipate market trends, customer behavior, and potential risks.
  • Chatbots and virtual assistants: Better natural language processing and understanding can lead to more intelligent, human-like chatbots, improving customer service and internal communication.
  • Cybersecurity: AI will play a crucial role in cybersecurity, helping to detect and prevent cyberthreats in real time by analyzing patterns and anomalies in network behavior.
  • Healthcare Diagnostics: AI applications in healthcare can be expanded with improved diagnostic tools, personalized treatment plans, and predictive analytics for disease prevention.
  • Autonomous Vehicles and Logistics: AI technologies will contribute to the development of autonomous vehicles and improve logistics operations through route optimization and predictive maintenance.
  • Smart Manufacturing: AI-based automation and predictive maintenance can improve efficiency in manufacturing processes, reducing downtime and optimizing production schedules.


artificial intelligence


Generative artificial intelligence


Perhaps the most important trend for 2024 is generative artificial intelligence, a type that can have important applications in companies, regardless of the industry to which they belong.


On the OBS Business School portal they explain “Generative Artificial Intelligence (GAI) is a branch of artificial intelligence that focuses on the generation of original content from existing data. This technology uses advanced algorithms and neural networks to learn from text and images, and then generate new and unique content. Advances in the IAG have been impressive in recent years, and are expected to continue to improve in the future.”


This is where the use of ChatGPT comes in, for example, to create texts and personalized company information. At Rootstack, we have managed to work on projects where specific prompts are created to achieve an action from this tool and benefit the company's workflows.


The same experts from the OBS Business School even detailed some specific benefits of generative artificial intelligence:


  • Generation of new content in areas such as art, music and literature. Companies can benefit from texts to feed their blogs and social networks.
  • Advertising and marketing content, which could help companies reach a wider audience.
  • Application in scientific research and medicine to analyze large amounts of data. This makes it possible to find patterns and relationships that would otherwise be difficult to detect.


These reasons help make generative artificial intelligence the most important technology trend for 2024. Companies should keep it in their sights when applying new solutions in their workflows, always counting on the help of professionals.


At Rootstack we have more than ten years of experience working with international clients on their most challenging software projects, so artificial intelligence is not foreign to our team, who are constantly updating their knowledge to achieve the goals proposed in the project. 


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