For a business or company, it is not enough just to have an online store or an e-commerce platform where you can offer your products or services, you must also implement marketing and advertising strategies to make them known. Shopify, one of the best platforms for electronic commerce, is the ideal one in these cases.
In addition to its multiple tools and functions, Shopify has the ability to integrate with different social networks, ways that are ideal for advertising, often for free, and through which millions of people can be reached in a few hours.
Shopify is an all-in-one commerce platform ideal for starting, operating, and growing a business of any size. Among its most important features, it has a wide range of ready-to-use templates for your website, it offers a point of sale (POS), you can sell in a physical store or on a pop-up site, and it allows the creation of a totally custom URL.
To integrate your Shopify store with your company's Facebook page, you must first install the Facebook Pixel, a tool that allows you to monitor user activity through ads. By having it installed, the tool will track purchase, payment information, shopping cart details, product view, initiate checkout, and monitor searches.
Steps to follow:
To find the Facebook Pixel tab:
The next step is to synchronize the Facebook store with Shopify so you can sell through both platforms.
The integration of the Shopify store with Instagram is a great idea since customers and users will be able to see the products for sale more easily, use trending hashtags for campaigns and thus increase the audience. Before starting the integration, it is important that the Instagram account is a professional one and you must also have a Facebook account.
Integrate Instagram feed with Shopify:
The successful integration of Shopify with Instagram is already done.
Twitter is one of the most interactive social networks at the moment and offers a good measurement of everything that is trending and viral, so having an integration with Shopify could give you a clear picture of what your customers and users really want.
Integrate Shopify with Twitter
With this it is possible to integrate with the three most used social networks for the sale and advertising of products.
At Rootstack we are ready to help you with your e-commerce store, we have a team of Shopify experts ready for any project you have in mind, you just have to contact us and let's start working together.