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Email Marketing and its automation are essential for any business, whether it is to stay present with your client portfolio, to attract some new ones or to recruit essential personnel according to your needs. You can achieve all this with Mautic, one of the most valuable tools today.

 

When we talk about marketing automation we are not referring to something new, for several years it has been done within companies worldwide. In a nutshell, it is a platform or process to save time, reduce errors and improve efficiency for a number of marketing tasks using multiple channels.

 


What is Mautic?

 

On their official website, they explain “Mautic enables brands to integrate and personalize all their properties and digital channels into one seamless customer experience. With its modern approach to marketing automation, Mautic's suite of tools enables marketers to deliver higher-performing campaigns and content and achieve superior results."

 


In this video we will explain what Mautic is, how to use them and thus you will know the benefits it can bring to your company.

What are the best free tools for email marketing?

Email marketing has become one of the main allies of companies worldwide to publicize their products or services and also to always remain present in the minds of their customers and users.

 

We give you a list of the best three tools for email marketing completely free

 

1. HubSpot Email Marketing

 

HubSpot, probably best known for its marketing automation platform, recently released a free email marketing tool that can meet many of a small business's transactional email needs.

 

This handy tool allows you to send offer emails to potential customers, post-purchase thank you emails, or simply promote current campaigns—the free version of HubSpot Email Marketing can do just that.

 

2.Sender

 

According to experts, this is one of the most useful free tools for email marketing today. With Sender you can create newsletters without having knowledge of HTML since it has templates of your choice, according to what you need, and you can customize them with images, text, and videos.

 

3.Sendinblue

 

Sendinblue is a marketing communication platform that includes email marketing tools and additional features such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue's email design features make it easy to create an attractive email. Plus, all of these templates are responsive and you can preview your results to make sure your design looks the way you want on any screen format.
 

What industries use marketing automation?

Marketing automation and its various tools have been revolutionary for industries, but there are some that have experienced the biggest changes using it.

 

Industries that have received the greatest benefits from marketing automation

 

1. B2C and Retail


We know that Amazon is the king of online e-commerce. Sure, they sell (almost) everything, but it doesn't always mean the best quality. That is where the opportunity to take on Amazon in B2C lies.

 

Retail is, of course, the most obvious beneficiary of digital marketing innovation, with 80% of Americans now shopping online. However, the range at which B2C companies can grow their brand at each stage of the buyer's journey is what makes automation so powerful.

 

2. The financial industry

 

While it may not seem like the industry that would benefit most from marketing automation, finance companies, as Marapost explains, "were among the early adopters of customer data analytics, but many have struggled to divulge meaningful customer insights." social media interactions and website behavior.

 

They say "Marketing automation is especially useful for providing personalized experiences that customers demand. Through the use of personalization, companies can systematically cross-sell, upsell, and nurture based on analytics to build and maintain a customer base." 

 

3. Medical industry

 

Although it may not seem like it, marketing automation has allowed the medical industry to create pages like WebMD, where a person can write their symptoms and receive a partial diagnosis, which would lead them to visit their trusted doctor.

 

4. Media and advertising

 

Perhaps the industry most transformed by digital marketing is media and publishing. Media and publishing have also cemented content as the king of digital marketing in terms of ad revenue generation. That is why “going viral” is the central goal in this highly competitive industry to gain subscribers.