Reusable variables with Mautic

One of the tools or functions that Mautic offers its users is the reusable variants, which have been very useful when putting together our automated email marketing campaigns.

With Mautic it is possible for us to integrate our own variables into the system to ensure that communication is assertive and correct. This means that Mautic can integrate data brought in from another application such as CRM or ERP to complement the customer information already added.

Mautic allows you to make calls to these external services and then we can inject that data into the campaign creation process. These variables can be data such as country, language, interaction history, purchase history, etc.

Mautic variables

Mautic offers numerous variable options to easily extract data and information, be it from the contact field, from the tokens of an email, or even from a landing page.

The use of variables and the definition of custom fields is a powerful tool to further segment our campaigns. Watch our video to learn more about Mautic variables.