Salesforce CPQ: one of the most powerful CRMs on the market

February 01, 2023

Tags: Technologies



For any company it is important to have a software system that manages all customer data and processes and the internal work team can access all the data they need, this is known as a CRM and Salesforce is one of the best on the market.


A CRM, Customer Relationship Management for its acronym in English, is the technology that helps manage all relationships and interactions of a company with potential customers. The goal is simple: improve business relationships to grow your business. A CRM system helps companies stay connected with customers, streamline processes, and improve profitability.





Salesforce CPQ


One of the tools derived from Salesforce is its CPQ version, which is one of the most used today by experts in this technology.


“CPQ Salesforce, or Configure, Price, Quote Software by Salesforce is a sales tool for companies to provide accurate pricing with any given product configuration scenario. CPQ applications take into account optional features, customizations, quantities, and discounts, allowing sales representatives to quote prices quickly and accurately. Salesforce CPQ provides your sales team with easy-to-use software, available on any device thanks to its cloud-based platform. Hosted within the Sales Cloud platform that provides you with a direct link to your CRM to make the most impactful sales decisions”, is how they define it in their official documentation.





Key Features and Benefits of Salesforce CPQ


  • Salesforce CPQ helps reduce wasted time


Using Salesforce CPQ, which is integrated into Salesforce CRM, sales teams can access the information they need directly from their mobile teams, thereby reducing wasted time in processes. In addition, delivering quotes can be done quickly and efficiently. CPQ ensures that available options are discussed with the buyer.


  • CPQ helps increase sales by providing accurate quotes


Having a CPQ tool, such as the one provided by Salesforce, gives the user the ability to anticipate any possible pricing scenario and thus streamline the quoting process. An example of this might be the following: Dexter + Chaney, a Salesforce CPQ user, showed 30% better quoting accuracy after adopting this tool. The more accurate and efficient the proposed configuration and budget, the more your organization will become a trusted partner.


  • CPQ speeds up processes


As they explain in their official documentation “CPQ speeds up sales processes, leaving less time for Murphy's Law to permeate the deal. Salesforce CPQ users have noticed a faster sales process. For example, Domino Printing Sciences reports 80% faster quote delivery and Nimble Storage reports a 34% increase in approval time. Cloudera's quoting process is 3 times faster than before the CPQ implementation. By accelerating the sales process, CPQ applications help sales organizations reduce wasted time and prevent more deals from getting bogged down in the sales process.”


This useful tool integrated with Salesforce offers multiple benefits to users and the work teams of companies that adopt them. Trust a tech expert like Rootstack to work alongside you and take your business into the future.


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