Top 10 Web Design Trends for Small Businesses

September 18, 2023

Tags: Technologies

web design


A website must have a nice design that stands out from the competition in order to be loved by users and enhance their daily visits. Web design is an essential component of the development process.


Web design is defined by the Interaction Design Foundation as "the design of websites displayed on the Internet." Rather than software development, it often relates to the user experience components of website creation. Web design used to be focused on developing websites for desktop browsers; however, designing for mobile and tablet browsers has become increasingly significant since the mid-2010s."


A decent web design is essential for any business website, but especially for small ones, which have a limited budget and must attract the biggest number of users and clients with the least amount of expenditure.


web design


Small company web design trends


Small business web design trends can assist companies in creating current, appealing websites that attract customers and efficiently communicate their brand message. The following are some current web design trends that can benefit small businesses:


  1. Minimalism is still trendy in design. It emphasizes clean layouts, plenty of white space, and straightforward navigation to provide a clutter-free and user-friendly experience.
  2. Mobile-first design: Because mobile devices account for the majority of internet traffic, designing for mobile-first is critical. Websites with responsive design look and work properly on all screen sizes.
  3. Large, expressive typeface can assist convey the personality and message of your brand. Custom typefaces and unique text positions can help your website stand out.
  4. Vibrant Colors - Using strong, vibrant colors can improve the aesthetic attractiveness of your website. Consider adopting a color scheme that complements your brand's identity.
  5. Microinteractions: Small animations and interactive components, such as hovering buttons, can boost user engagement and provide feedback.
  6. Video backdrops have the ability to draw attention and give an immersive experience. Make use of them to highlight your products, services, or brand story.
  7. Custom illustrations and graphics can assist small businesses in developing a distinct and memorable brand identity.
  8. Scroll Triggered Animations - When users scroll down a page, these animations spring to life, creating an interactive and engaging experience.
  9. Prioritize user experience (UX) and user interface (UI) design to ensure your website is intuitive and simple to use.
  10. Web accessibility principles and standards should be followed to ensure that your website is accessible to all users, including those with impairments.


web design


Other behaviors that contribute to effective web design


Aside from adhering to the main trends, there are other web design methods worth investigating in order to create a page rich in features and with a user experience on par with the finest websites in the world.


Companies should add client testimonials and reward badges into their web pages to instill trust in their users. In addition, use your website to communicate the story of your brand. Personal storytelling and honest material can emotionally connect with your viewers.


Customer service is always paramount, therefore having a chatbot on the home page allows you to retain that relationship with the user. If your company sells things online, make sure to provide a secure and seamless e-commerce experience with features like simple checkout and checkout.


While following design trends can make your website look new and current, it's also critical to ensure your website corresponds with your business goals and target audience. A well-designed website should express your brand effectively, deliver useful content, and increase user engagement and conversions.


Rootstack is the software development agency you need to achieve a web design that adapts to current trends and also allows you to stay above the competition. Do not hesitate to contact one of our advisors to learn about everything we have to offer.


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