Why are chatbots the future of market research?

One of the main tools used by companies to stay in constant contact with their customers is chatbots, these are nothing more than bots or robots that work to answer questions or requests automatically.

“A chatbot is a computer program that simulates a human conversation through voice commands, text chats, or both. Chatbot, short for chatterbot, is an artificial intelligence (AI) function that can be integrated and used through any major messaging application” this is how this tool is technically defined on the Investopedia portal.

There are even different terms to refer to chatbots, they are also known as "talkbot", "bot", "IM bot", "interactive agent" or "artificial conversation entity".

How long does it take to create a chatbot?

A company that decides to implement a chatbot tool for its website or mobile applications must know that it does not happen overnight, it deserves a design and development time in which it will be adapted to the needs of the company and to be able to offer the best possible user experience.

In the specialized portal Chatbots Magazine, they explain “Once you have identified the purpose of building a chatbot and the need it will serve, the next big question that arises in your mind is how long it will take to prepare a chatbot. The time it takes to build a chatbot for your business can range from a few hours to a maximum of 2-3 weeks, depending on the complexity of the project or function you want to automate and the option you choose to build a bot. The size of the company also matters. Smaller companies would not like to invest too much time and money to build a chatbot.”

This is a tool, as we have already mentioned, essential for the proper functioning of a company, influencing the processes of all departments, especially the marketing department where it can be of great help to improve it and allow more detailed data analysis. detailed.

The influence of chatbots on market research

Bots are taking control of customer service in companies. You can leave in them the answer to questions or requests from your clients, being able to work 24 hours a day without rest, this being a great benefit over a human team.

Advances in artificial intelligence technology have improved chatbots, to the point of evolving with use and being intuitive, being able to answer and resolve questions just like a human would, as well as amassing data and tracking customer behavior and customers. users to then generate useful reports for marketing and advertising.

This is explained in SquareBoat, where they point out the benefits of using surveys through bots to collect marketing data “With chatbots, it is possible to personalize your survey questions based on the answers of the respondents to previous questions, and even provide messages encouraging to ensure respondents complete the survey. This will empower respondents to provide accurate information and stay connected all the way."

Investopedia mentions other features of chatbots that are beneficial for a company's marketing team “Companies also like chatbots because they can collect data on customer inquiries, response times, satisfaction, etc"

For this reason, chatbots are considered the tool that will be the most used shortly by the marketing and advertising department of a company to determine what the client or user wants, being able to track the conversations they have with the bots. tells what they really need and thus focus advertising campaigns on these products or services, satisfying their need and increasing the effectiveness of the company.

Examples of chatbots today

Ecommerce platforms and every customer-facing website has an active chatbot ready on the home page to answer your questions. In recent years, when the covid-19 pandemic began, the World Health Organization itself activated a bot through instant messaging applications to respond to the population's concerns about the virus.

There are also virtual assistants like Siri or Alexa that, although they are more advanced in technology, are quite close to the main premise of a chatbot and are the perfect example of the use of artificial intelligence to satisfy the needs of a user.

A chatbot goes beyond just serving customers or users of a company automatically, being its key function for various departments of the company and forming an essential part of its technological future.

At Rootstack we have helped our clients develop automated chat tools with which they have been able to successfully meet the needs of their users and visitors on their websites.

Do not hesitate any longer and contact us, we can help you develop the chatbot platform that will allow your website visitors to obtain all the information they are looking for and convert them into your potential clients, increasing the productivity and profits of your company.

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