Any company or business that wants to be successful today needs to have an e-commerce store, an online place that its customers and users can visit to purchase products and services. Shopify could be the platform to achieve it.
Before we move on, let's define what Shopify is all about. Shopify is an all-in-one commerce platform ideal for starting, operating, and growing a business of any size.
To begin, you have to decide which e-commerce platform best suits the needs of the project. You may think that choosing this platform is based solely on listing and displaying the products or services to offer, but a good e-commerce site must have much more than just that.
An ideal e-commerce platform should act as the company's command center: in addition to offering products and services for sale, it should control everything from inventory to marketing, as well as having other tools to make the sales and contact process the client is the most appropriate.
Shopify has these key features:
After choosing the e-commerce platform, you must define the audience or target audience that you want to reach with the online store. Key aspects should be taken into account such as: demographics (age, gender, education), geographic location, and their interests, such as their attitudes, personality, opinions, and lifestyle.
With a target audience in mind, the company must already have the ideal product to meet their needs and thus fill the inventory of the online store, set its prices and start offering it to customers.
There are a few key steps to follow to create an online store with the Shopify commerce platform:
Add the products
The entire look of the online store is derived from the products or services you offer, they are the lifeblood of the website, so the first thing to do is add them to inventory. Shopify offers an easy way to do this, where you can also customize the product title and description, giving the user all the information they need for their purchase.
Also, the client will be able to upload the photos of the product, adjust the price, keep track of the inventory, customize the details and prices of the shipment and show if the product is available or not.
Create key online shopping pages for the store
Not only is it enough to create the online store where the products will be offered, the company needs to create other key pages where the user can enter to learn more about them and strengthen their relationship, in addition to maintaining constant contact.
The key pages you should create are:
Customize the online store
Shopify allows its customers to completely customize the online store, thus being able to adapt it to the image of the product or the visual line of the company. The customer must first choose the default theme that best suits their needs, from among the thousands available in the Shopify library.
After this, the design of the home page is made, adapting it to your liking, the navigation menu is created and the colors and typography that best suit both the products offered, and the company are chosen.
Finally, the shipping parameters must be detailed with the different costs and adapt the different payment methods accepted.
At Rootstack we have a team of Shopify experts who have created the best eCommerce stores for our international clients. Do not hesitate to contact us.