Types of software that a company can take advantage of to expand its business

March 03, 2023

Tags: IT Staff Augmentation, Technologies

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Software development has experienced a boom in recent decades, driven by several key factors. One of them is the increase in user demand for digital solutions. As businesses look for ways to improve efficiency and stay competitive, demand has increased for technology solutions to enhance process automation, reduce costs, and provide a better customer experience.


In parallel, the evolution of technology has allowed the creation of new software solutions that were not possible before. Improvements in the speed and processing capacity of computers and the appearance of new technologies such as artificial intelligence and the Internet of things have opened up new possibilities for software development.


All this has motivated companies to learn more about software development, becoming interested in solutions that can help them boost their businesses' performance, agility, and sales.


Types of software that a company can take advantage of to expand its business


Until a few decades ago, companies were limited only to having a web page, and with that, they already considered that they were innovating. In a way yes, as moving a business online is still a big step. But today, there are many digital solutions that companies can implement to boost their businesses, increase productivity, and improve the customer experience.


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“One of the main reasons why you should have a website for your business is to increase the credibility of your organization (...) Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people the peace of mind that you are a real business", they explained in an article in Forbes.


Creating a website for your business will always be a good idea, since the entire design will reflect your brand, vision, and mission, which can help build more empathy and trust toward your product. Also, using good SEO positioning techniques, you will be able to reach a much larger audience around the world.


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Mobile apps


Mobile apps are programs designed to run on mobile devices, such as smartphones and tablets. These applications can be used by customers to interact with the company, make purchases, and receive news and updates.


“Statistics show that the average American adult spends an average of 3 hours and 43 minutes on their mobile device. While probably only a handful of apps make up the majority of this total usage, it doesn't change the fact that every user has to unlock, scroll, and scan their device for the apps they're looking for. Being "on the road" can be an advantage for your company", they narrowed down on the All Business portal.


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Business management systems (ERP)


Business management systems are software applications that help companies manage their business processes more efficiently. These systems may include inventory management, accounting, human resources, and logistics functions.


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eCommerce Solutions


Ecommerce solutions are applications that allow businesses to sell products and services online. These solutions can include online stores, online payment systems, and digital marketing tools. In the industry there are excellent options to develop an e-commerce, such as Drupal Commerce, Magento and Shopify.


With an e-commerce, you can sell your product 365 days a year, 24 hours a day. You also reduce operating costs and increase profit margin. In addition, you can connect with customers from other cities and countries, having a much greater reach than with just a traditional store. Another positive aspect is that you offer a better user experience, since the user will decide how and when to buy your product.


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Automation systems


Automation systems are applications that automate business processes, allowing companies to improve efficiency and reduce errors. These systems can include chatbots, marketing automation, and sales tracking systems.


"Automation can improve the quality control of your processes and significantly reduce the delivery times of your projects," they limit on the Productivity.com portal.


Data analysis tools


Data analytics tools are applications that allow businesses to analyze large data sets and gain valuable insights into customer behavior, product performance, and business efficiency.


Do you need a software provider to help you with your next project? At Rootstack, we have +10 years of experience supporting companies in their digital transformation. Contact us!


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