Modern and functional companies use CRM software to unify work teams and manage all the information, in addition to being able to collect valuable information from contacts, company clients and potential clients. Salesforce is one of the most widely used CRM platforms by experts today.
It can be defined as a modern platform that allows the user to manage relationships with customers and potential customers in an agile and secure way. It makes the job easier for the marketing, sales and sales departments by consolidating all customer information in one place and thus facilitating access to it.
On their official website they explain that Salesforce is a 360 software, because it has a complete set of products and unites the sales, service, marketing, commerce and IT teams of any company that uses it.
One of these products that they mention is the Workbench, a tool that we will talk about in this blog, explaining its use and the advantages it offers to companies and work teams that decide to implement it in their projects.
Salesforce has several tools that you can integrate with to extend its functionality and do a better job of collecting and organizing data and information, Workbench being one of them. It is a web-based tool used for a developer to interact with Salesforce and work insert, update, upsert, delete, and export data.
Among the most common uses for Salesforce Workbench are:
A tool like Salesforce Workbench offers multiple benefits due to its varied features. Let's see the most important:
One of the most popular features of Workbench is its Smart lookup. This is used for insert, update, and delete and is not required, thus helping to automatically provide the standard ID lookup field value with Salesforce IDs.
An example of this could be: if you have a CSV file for an object that we will call "Case" and you want to update the existing records with several case owners, as usual practice, for example, you would extract existing case records, including the field of case owner, and then the “Case Owner” field is updated with the new users as required. With Workbench, update Case Owners information directly when the API does so by searching for Case Owner IDs using the smart search feature.
Other advantages of working with Worbench within your Salesforce project are:
It is clear that Salesforce Workbench is a very useful tool for developers and administrators of this CRM platform. Multiple activities can be performed that are not present in other similar APIs.
At Rootstack, we have worked on several projects with Salesforce, helping international companies adapt their CRM solutions to this multifunctional platform, thus improving internal productivity and generating more customers and profits. Do not hesitate to contact us so that we can start working together.